Start / Indie Game Movement – The podcast about the business and marketing of indie games. / Ep 389 the power of branding in game development with hilary goldstein

Indie Game Movement – The podcast about the business and marketing of indie games.

Ep 389 - The Power of Branding in Game Development with Hilary Goldstein

60 min • 18 februari 2025

Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link:

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