Start / Indie Game Movement – The podcast about the business and marketing of indie games. / Ep 396 the power of player centric marketing with greg posner

Indie Game Movement – The podcast about the business and marketing of indie games.

Ep 396 - The Power of Player-Centric Marketing with Greg Posner

52 min • 8 april 2025

Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections. Episode Shownotes Link:

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