Building and Investing in Consumer AI

Talia Goldberg is a partner at Bessemer Venture Partners where she focuses on consumer internet, software, and AI. She became the youngest elected partner in firm history. Bessemer is a VC firm with a long and storied history with investments in companies like Twilio, Shopify, Pinterest, LinkedIn, Yelp, Twitch, and many more.

In this episode, we cover a range of topics including:
- Why is consumer the biggest beneficiary of AI
- AI is generating massive consumer surplus
- Why is RLHF only a secondary moat
- Distribution tactics for consumer AI: virality via social proof, the Etsy effect, building for niche communities, standing on the shoulder of giants, "first order irrational, second order rational"
- Conversion tactics for consumer AI: entertainment as conversion, community-driven conversion, gambling psychology
- What does 2024 look like for AI startups and VCs

Talia's favorite book: Poor Charlie's Almanack (Author: Charlie Munger) 

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