Doug Laney on infonomics, data monetization patterns, quantifying data's economic value, collateralizing data, and insuring data.

Doug Laney is the Data & Analytics Strategy Innovation Fellow at West Monroe Partners. He consults to business, data, and analytics leaders on conceiving and implementing new data-driven value streams. He originated the field of infonomics and authored the best-selling book Infonomics. He is a three-time Gartner annual thought leadership award recipient, a World Economic Forum advisor, a Forbes contributing author, and co-chairs the annual MIT Chief Data Officer Symposium. He also is a visiting professor at the University of Illinois and Carnegie Mellon business schools, and sits on various high-tech company advisory boards.

In this episode, we cover a range of topics including:
- Infonomics 
- His latest book Data Juice 
- Quantifying data's economic value 
- Applying asset management principles to data management 
- Data monetization patterns 
- Collateralizing data 
- Underwriting and insuring the data asset 
- Testing ideas for feasibility 
- How to price data products