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Influencer Marketing Talks

How Music Powers Authentic Creator Collaborations with Epidemic Sound

17 min • 30 april 2025

With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound.

In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations.

Tune in to learn:

Why music is becoming a key driver of performance in creator content
How brands can give creators freedom and stay license-safe across platforms
Why classical and inspirational music is trending in viral content

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