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Influencer Marketing Talks

Intersport On Merging Tradition and Transformation

15 min • 11 juni 2025

What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic sports retailer is navigating a digital transformation while staying rooted in its heritage.

Tune in to learn:

How Intersport is building a leading voice in the running category
The layers of influencer marketing and how they build endurance and strength
Why a data-first mindset is essential to long-term brand growth

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