Ep73 "How do we fool ourselves in the stock market?"

What does neuroscience have to do with investment, and what does that have to do with Isaac Newton, the Dutch East India company, Kodak, the way zebras herd, our emotions, and almost 200 cognitive biases? Join Eagleman with guest Mark Matson, whose new book The American Dream dives into the cognitive illusions we face when trying to make investments.