The hidden psychology that decides whether your team will fight for you or walk away

At 25 years old, Anne Devlin was tortured, thrown into a cell with six inches of sewage on the floor, and offered the equivalent of $90,000 to talk. For three years, she endured it all without saying a single word.

The psychology that explains her silence is the same psychology that determines whether the people on your team will give everything for your mission, or quietly walk away.

In this episode of Inner Propaganda, I explore the three forces that drive deep commitment in any group, organization, or movement: labeling, belonging, and becoming. Drawing on Henry Tajfel's social identity theory, Solomon Asch's conformity studies, and Stanley Milgram's sidewalk experiment, I walk through exactly how identity shapes belief, and what leaders can do with that understanding.

What you will discover:

• Why the labels we assign to people do not just describe identity, they create it
• Why social exclusion registers neurologically the same way physical pain does
• How identity fusion explains the most extraordinary acts of commitment and sacrifice
• What the science of belonging means for building teams that truly believe in what they are doing
• The dangers of groupthink, and how to protect against it

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