Data Centre Marketing Club: Strategy, Storytelling and Changing the Industry Narrative | Live at Datacloud Global Congress 2026

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In the seventh and final episode of our special series recorded live at Datacloud Global Congress 2026 in Cannes, Inside Data Centre brings you a special recording of a Data Centre Marketing Club panel. 

Hosted by Rory Flashman, Managing Director of Spa Communications and co-founder of the Data Centre Marketing Club, the discussion brings together marketing and communications leaders from across the data centre industry to explore how the sector can tell its story more clearly, engage communities more effectively and build stronger brands. 

Joining the conversation: 

Anne Katrine Vestergaard Jensen, VP of Marketing, Vern 

Andy Davis, Co-Founder, Data Centre Marketing Club 

Nicola Allen, Marketing Director, Techoraco 

Agnese Barazza, Senior Marketing and Communications Manager, GARBE Data Centers 

Together, the panel discusses why community engagement has become one of the most important topics in the data centre industry, and why operators, developers, suppliers and communications teams need to work together to improve public understanding of the sector. 

The conversation explores how the industry can move beyond talking to itself, listen more closely to local communities and explain the value of data centres in a clearer, more human way. The panel also looks at the importance of brand differentiation, employer branding, talent attraction and the role of events such as Datacloud in bringing the right people together to share best practice. 

From tackling misinformation and improving media engagement to moving away from defensive messaging and telling more honest, accessible stories, this episode highlights the important role marketers and communicators will play in shaping the future reputation of the data centre industry. 

Recorded live at Datacloud Global Congress 2026 in Cannes. 

Key Topics: 

Why community engagement has become a critical issue for data centre development 

How the industry can work together to tell a more joined-up story 

Why data centres need to stop talking only to themselves 

The role of listening in building trust with local communities 

How events can bring marketers, operators, investors, policymakers and suppliers together 

Why brand differentiation matters in a fast-growing and increasingly crowded market 

How Vern approached its rebrand around natural intelligence and renewable power 

How GARBE Data Centers is evolving its story for AI inference and urban data centre development 

Why employer branding needs to be treated as its own strategic priority 

How personal branding can help attract talent and build trust 

Why Datacloud’s talent programme is helping bring new people into the industry 

How the sector can improve its reputation by being more open, honest and less defensive 

Why marketers should be curious, collaborate more and take the industry story outside the data centre community 

Tune in for a thoughtful final conversation from Cannes on how the data centre industry can improve its storytelling, build stronger trust with communities and help more people understand the critical role digital infrastructure plays in modern life. 

Support the show

The Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies.

To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect