Mat Koehler (Gibson - Vice President of Product)

Gibson Vice President of Product Mat Koehler hangs out with Guitar Center CEO Gabe Dalporto to discuss the undeniable attraction of vintage guitars, the company’s Murphy Lab recreations of nearly unobtainable vintage classics, and how Epiphone allows the team to play around with new and more contemporary franchises.
 
Koehler also dives into how the Gibson Custom Shop and Murphy Lab continue closing the gap between vintage originals and modern recreations, and explains how Gibson balances its historic legacy with the needs of today’s players and artists.