25Q4 | How 9:16 Productions Builds High-Performance Vertical Dramas for Mobile-First Audiences

🌍 Short Drama Alliance — Learning Resources & Industry Insights

📘 Essential Industry Book

Short Drama Writing 101: Write What Platforms Want

Amazon: https://www.amazon.com/dp/B0FX45ZXK7

📙 Self-Paced Online Course

Short Drama Writing 101: A Practical Course with Real Case Studies

https://maggie-han.mykajabi.com/short-drama-bootcamp-1?preview_theme_id=2166150379

🎬 4-Week Online Bootcamp (with Real Feedback)

Short Drama Bootcamp

https://maggie-han.mykajabi.com/short-drama-bootcamp

🌏 Industry & China Market Insights

Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business

Amazon: https://www.amazon.com/dp/B0FX5QBY3Y

Today’s episode comes from our 2025 Q4 Short Drama Forum,

featuring Max Jiang and Joy Quinn, co-owners of 9:16 Productions, one of the most organized vertical-drama teams in the U.S.

In this interview, they discuss how they approach performance, pacing, casting, and localization for mobile-first audiences—and why new genres like horror and thriller may be the next frontier in vertical dramas.