S1E1 — From MrBeast to Vertical Dramas: Scott Brown on Building a New Format

🌍 Short Drama Alliance — Learning Resources & Industry Insights

📘 Essential Industry Book

Short Drama Writing 101: Write What Platforms Want

Amazon: https://www.amazon.com/dp/B0FX45ZXK7

📙 Self-Paced Online Course

Short Drama Writing 101: A Practical Course with Real Case Studies

https://maggie-han.mykajabi.com/short-drama-bootcamp-1?preview_theme_id=2166150379

🎬 4-Week Online Bootcamp (with Real Feedback)

Short Drama Bootcamp

https://maggie-han.mykajabi.com/short-drama-bootcamp

🌏 Industry & China Market Insights

Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business

Amazon: https://www.amazon.com/dp/B0FX5QBY3Y

In our very first episode, host Maggie Han interviews Scott Brown — Emmy-nominated director, producer, and creative executive behind some of the internet’s most iconic content.

Scott has helped build online powerhouses, including:

• Dwayne “The Rock” Johnson’s YouTube channel
• MrBeast’s main channel
• Comedy projects with Kevin Hart
• Over 750 episodes of Larry King Now on Hulu

Now, he’s betting on vertical series as the next frontier in storytelling — a format he believes could rival traditional television in both scale and narrative sophistication.

In this episode, we explore:

• Why vertical series are more than just “short dramas”
• What Western creators can learn from China’s short drama boom
• How to balance data-driven production with creative originality
• The role AI could play in shaping the future of vertical storytelling

This is a must-listen for creators, producers, and platform leaders navigating the rise of shortform vertical content.