Don Norman, Author and Researcher // Invisible Machines S1E17

For the season one finale, Robb and Josh welcome legendary researcher, professor, and author Don Norman. His book "The Design of Everyday Things" helped define the parameters of human centered design, and his new book "Design for a Better World: Meaningful, Sustainable, Humanity Centered" expands the process to account for the global ecosystem our designs call home. Don shares powerful insights into the ways design and technology continue to shape our lives, including ideas on the fundamental shortcomings of the term "artificial intelligence." Intro music, "Nitro Reign" by Elias Earl