279 AI in marketing automation and Salesforce Marketing Cloud

Guest: Selim Sevim

Language: English Duration: 25:37 min

Selim Sevim joins IT Talks to explain how AI is starting to reshape marketing automation and why adoption is still slower than many expect. Selim shares how he helps clients use data more efficiently, build automated journeys, and connect Marketing Cloud with other systems.

The episode covers Salesforce's AI direction (including Agentforce, Data Cloud, and Einstein features like send-time optimization), as well as practical use cases: testing/verification, reporting, and predicting campaign performance. We also discuss risks, privacy, and what's needed inside organizations to scale AI successfully.