280 How digital sales and automation drive growth

Guests: Susannah Eriksson & Claudia Blom Language: Swedish

Duration: 22.39 min

We explore how Redpill Linpro works with modern marketing automation and digital sales. Chief Marketing Officer Susannah Eriksson and Growth Operations Manager Claudia Blom explain how campaigns, inbound marketing, and data-driven insights help connect marketing, sales, and technology. They discuss mapping the customer journey, using automation and AI to support digital sales, and how experimentation and analytics drive continuous improvement. They also talk about the importance of collaboration between marketing and sales, and why authenticity and real expertise remain key even in an AI-driven marketing landscape.