How To Scale A Business Without Losing Soul | Nolan Hirte of PROUD MARY COFFEE!

If anyone truly lives for coffee, it’s Nolan Hirte. Founder of the wildly successful Proud Mary Coffee, Nolan’s passion for coffee bleeds out into every aspect of his business, making Proud Mary an iconic name across Australia and the U.S. 

We spoke to him at MICE26 about Proud Mary’s journey scaling to the U.S, as well as mood-based coffee labelling, barriers for young people entering the industry, and the Honduran producer who won the Cup of Excellence using a recipe from ChatGPT! CHAPTERS 00:00 Intro & Nolan Hirte

02:08 Coffee Journey & Passion

04:09 Creating a Coffee Experience

06:20 Why Storytelling Matters

08:05 Making Specialty Coffee Accessible

10:26 Sponsor: Marco MilkPal

11:07 Expensive Coffee Debate

12:44 Attracting New Coffee Drinkers

15:00 Simplifying Coffee Communication

18:22 Hospitality & Customer Experience

21:31 Building Team Culture

29:36 Future of Coffee & Technology

37:33 New Ideas & Coffee Experiences

41:53 Industry Shoutout & Outro

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Nolan Hirte: https://www.instagram.com/nolan.hirte/ 

Proud Mary Coffee: https://www.instagram.com/proudmarycoffee/ 

Want more coffee content? 

IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share&ltsid=4e8cead0-6644-4c4a-b419-28c825b1b236

Want to get in touch? Hit us up at [email protected] for any questions or comments.

Proudly sponsored by:

Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ 

Apax Lab: https://apaxlab.com/

Condesa Co.Lab: https://condesacolab.com.au/ 

Riverina Fresh: https://www.riverinafresh.com.au/

Thanks for listening! 

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