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JUST Branding
JUST Branding

S01.E03 - Brand Strategy Tools

42 min•12 april 2020
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Om avsnittet

Jacob Cass & Matt Davies discuss the best tools for brand strategy, including top courses, books & methodologies. We also dive into positioning brand archetypes, brand experience & brand personality and how these tools can help build better brands.



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S07.EP16 - Does Purpose Really Sell? The TOMS Story with Justin Herber

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S07.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott

1 tim 12 min

S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar

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S07.E13 - Why Story Still Wins in Brand Building with Park Howell

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S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina

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S07.EP11 - Pricing Creative Work with Jonathan Stark

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S07.EP10 - The Science of Brand Associations with Ulli Appelbaum

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S07.EP09 - From Execution to Expertise with David C. Baker

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S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny

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JUST Branding med JUST Branding - by Jacob Cass & Matt Davies finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.