S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland

In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.

Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.

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Get £200 off Rory Sutherland’s MAD//Masters programme with code JB200 at checkout.

A rare chance to learn applied behavioural science, strategy, and creative problem solving directly from one of the sharpest minds in marketing.

Use code JB200 when you enrol.

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