Sveriges mest populära poddar

S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries

44 min•21 oktober 2025

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth.

Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.

Fler avsnitt av JUST Branding

S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny

25 maj•42 min

S07.EP07 - Founder Branding with Amelia Sordell

9 maj•55 min

S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse

21 apr.•45 min

S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin

31 mars•1 tim 8 min

S07.EP04 - Designers Don’t Build Brands with Kevin Finn

13 mars•58 min

S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

25 feb.•56 min

S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe

5 feb.•40 min

S07.EP01 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA

15 jan.•54 min

S06.EP21 - Best of 2025 (Season 6)

29 dec. 2025•1 tim

S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē

19 dec. 2025•57 min

JUST Branding med JUST Branding - by Jacob Cass & Matt Davies finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.