Start / JUST Branding / S06 ep10 problem framing rewire how you think create and lead with rory sutherland

S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland

72 min • 10 juni 2025

In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.

Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.