You can win a car if you don't watch the Super Bowl

For may people, watching the Superbowl is about more than just game, it's also about the amazing commercials. Well, this year one automobile maker is taking things to a new level. You can win a car if you don't watch the game. Kim looks at a new marketing campaign that's all about not watching this year's Superbowl.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices