Major Business Decision By A Small Business Entrepreneur

Unveiling the Significant Business Choice Made by a Budding Entrepreneur. Explore the major decisions made by successful entrepreneurs. Get started on kinkyourway.com now!

In this episode, I will talk about:

1. About Me and My Business

2. Why This Business Decision

3. The Major Business Decision

1. About Me and My Business

I started my Finding Resilience with Leann Coaching Business in June 2022.

I'm Leann Herron a full-time Certified Personal Development Coach and the proud owner of Finding Resilience with Leann and Kink Your Way. I'm also the creator and host of the Happiness On Tap podcast and Kink Your Way podcast.

1:49 20 Months of Self Education

Self-education is everything. I focused on acquiring quality FREE or Low-Cost education from quality sources.

Marketing

SEO

Email List

Social Media

Branding

Content Creation

Mindset

Storytelling

Confidence

Canva – media design

Zoom – meetings and interviews

AI

5:41 I created and developed:

2 websites

6 Social Media pages (Facebook and Instagram) 2 personal, 4 business

Host a thriving women’s circle

Created a YouTube Channel with over 100 videos and shorts

Created and Host 2 podcasts (Happiness On Tap and Kink Your Way) - over 140 subscribers, launched on YouTube, Spotify, Audible, Amazon Music, and iHeartRadio

Positive Impact Community of entrepreneurs and small business owners

2 Blogs

Business After Hours events and Gallery shows for local artists

11 Digital Printable Products and Lead Magnets and tons of FREE products and resources

2 Email Lists, both with over 600 subscribers

2 Linktrees

8 Affiliate Partnerships for passive income

Created multiple resource links to other educators and referral partners

7:44 Coaching & Summits

Coached amazing clients (men & women) in person and virtually.

Presenter at multiple Summits

8:34 Podcasts

Guest on other podcasts

Show Up Everyday – Consistency is key

Do the Work – It’s hard but so fulfilling

Lead with my Heart

9:47 2. Why This Business Decision

9:55 The best advice I received – “Tend to the land you own”

What do you own?

Websites (including blogs)

Email Lists

Podcasts – yes they are hosted on platforms I don’t own, but they are mine.

11:35 Email List:

I recently launched a weekly health newsletter to provide valuable resources for better health and a more balanced life.

“Health Harmony: Your Weekly Wellness Guide” which includes:

Health & Wellness Tips

Success Stories

Ask The Coach

Mindful Moments

Book & Podcast Recommendations

12:27 Focusing on a Content Calendar including:

Blogs – including improving my open rate

Newsletters – including improving my open rate

Podcasts episodes – quality guests who bring tons of value to my listeners and grow my YouTube channel subscribers

Events – more educational

Networking – meet more amazing people and potential podcast guests, increase clients

Updating my LinkedIn and Google Business Pages and other pages that feature my content.

13:45 Too much time on Social Media – I don’t own Facebook, Instagram, or Threads

On March 5th Facebook, Instagram and Threads were down for up to 2 hours – people were losing their minds. What would you do if these platforms were gone tomorrow? Do you have a way to continue connecting with people? EMAIL LIST is your #1 way to continue connecting.

Terrible analytics – 5-7% of your followers actually see your content.

Content not being shared even though I have no violations of community standards

Focus on bringing people to my website by providing quality value, building my Know, Like, and Trust, and converting subscribers and followers into clients.

15:42 3. The Major Business Decision

FARM THE LAND I OWN

Reduce my Social Media distractions (scrolling)

Focus on only posting value that brings people to my websites and YouTube Channels

Episode Resources:

Websites:

www.findingresiliencewithleann.com

www.kinkyourway.com

Podcasts:

Happiness On Tap

Kink Your Way