Rethinking Marketing & Incentives for Engagement

Credit unions promise their members more than a traditional bank, but communicating and marketing your expertise is not always easy in a crowded market. In this episode, Karrie Drobnick, Chief Operati ng Officer at Verve, talks about growing and rebranding their credit union to spur robust growth. She also talks about creating a new personality of the company and then translating that into a better experience for members. Join us as Jeff and Karrie discuss:

• Their use of a recognizable and relatable spokesperson
• How incentives can drive both good and bad behavior for sales teams
• Where the opportunities in blockchain are for lending and financial services

 Want to learn more about how Upstart partners with credit unions? Check out this case study mentioned in the episode.