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Let's Get Dressed

How To Build A Unique Brand Identity with Brenda Weischer (AKA Brenda Hashtag)

41 min13 maj 2024

You might know her for her exclusively black and white fashion aesthetic and perfect blonde bob. You also might know her as the queen of the Margiela Tabi Boot. Or, maybe you know her for being front row at some of fashion's coolest shows from Rick Owens to Helmut Lang. Wherever you've seen her, it's hard to not be able to instantly identify Brenda Weischer, AKA Brenda Hashtag. As a content creator, fashion journalist, and newly minted podcast host, Brenda has built a loyal following of fashion-lovers and a distinctly recognizable brand identity that's solidified her as a force in the fashion world. In today's episode, Brenda shares her best advice for creating a unique brand, how to stay true to yourself in fashion, and why she's betting on the podcast space. 

Follow Brenda on Instagram @BrendaHashtag and subscribe to her podcast, BRENDAWARENESS

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 


Produced by Dear Media

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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