How to Create a Cult Favorite Product with Glossier Alums and Soft Service Founders Annie Kreighbaum and Rebecca Zhou

Annie Kreighbaum and Rebecca Zhou are beauty biz legends. After working together at Glossier for five years, the duo reunited to launch Soft Services, a skincare brand that makes products, guides, and digital tools to help people who are looking for solutions to their body skin concerns. Today, they give us their guidebook on creating  cult beauty brands adored by the digital age and their mission to disrupt the body care market.    Shop Soft Services https://softservices.co Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear Media

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