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#111: Charlie Hoehn — Launching Bestselling Nonfiction; Why Play is Key For Happiness & Marketing For Writers

1 tim 17 min•22 juli 2024

Marketing strategist, editor and author Charlie Hoehn on the key things bestselling authors do to create a successful and shareable books. 

We talk about:

  • Helping Ramit Sethi and Tim Ferriss launch their books
  • How to test and launch a nonfiction idea
  • Creating a brand around your book, 
  • Effective marketing strategies 
  • The merits of self-publishing and the minimum he would accept for a traditional publishing deal
  • Overcoming burnout and the importance of play.

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ABOUT CHARLIE HOEHN

Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall. 

Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each.

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RESOURCES & LINKS

 

For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.

For free writing sessions, join free Writers’ Hours: writershour.com.

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