MacVoices #26175: Flip The Script - Arina Shapran of MacPaw on Social Media's Continued Importance

At the Flip the Script event during WWDC 2026, Arina Shapran, Head of of Social Media and Community for MacPaw, talks about the role of social platforms in modern marketing, intentional online engagement, and building meaningful communities. Arina's perspective highlights their efforts for developers, vendors, and partnerships behind Setapp, while considering how AI and vibe coding are changing product creation.

Chapters:

00:03 Opening from Flip the Script at WWDC 2026 00:25 Introducing Irina from MacPaw's social media team 00:36 Social media as part of modern marketing 00:59 Using social platforms for connection and event discovery 01:39 Building meaningful online networks 02:28 Avoiding doom scrolling through intentional use 03:02 Creating and engaging instead of only consuming 03:40 Balancing awareness, information, and promotion 04:09 Highlighting Setapp developers, vendors, and creativity 04:57 Focusing on products, people, and partnerships 05:04 AI, vibe coding, and the future of product development 05:52 Where to find MacPaw's social media work 06:22 Closing comments and support information

Links:

MacPaw

Setapp

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