Megan Wray Schertler (Cofounder & Managing Director: In Real Life Media)

THE (MAGAZINE) DOCTOR IS IN

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Megan Schertler wants to help you make magazines. Yes, you … and you … and you too. But she also wants to ensure that once you make a magazine, you make another one. And then one after that. She wants to make sure that you know it's not easy to create a magazine or to run one or to publish a second one or to sustain a magazine or media brand or to run a business.

Megan is big on print. She’s one of those extremely rare people who’s held down numerous magazine jobs while never working on the digital side of things. Yes, really. People like her exist. So she knows more than many her age that print is more engaging, produces more loyalty, and creates a deeper and more meaningful connection with the message on the page than any other medium.

And so with her partners, Megan now helms In Real Life Media to help would-be magazine makers sure, but also some of the world’s largest brands navigate the realities of the magazine world. Because while we all love print here, it’s hard, it’s expensive, and it is, quite frankly, a pain in the ass. But it also results in something glorious, and Megan travels the world speaking at conferences and to people like me to spread the word..

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This episode is made possible by our friends at Freeport Press.

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