Start / Maiden Mother Matriarch with Louise Perry / Bonus the new politics of advertising

Maiden Mother Matriarch with Louise Perry

BONUS: the new politics of advertising

6 min • 6 augusti 2025

This is a free preview of a paid episode. To hear more, visit www.louiseperry.co.uk

In this bonus episode, Rob Henderson and I spoke about Sydney Sweeney's ad for American Eagle – why has it been so controversial? What does the response tell us about intrasexual competition? Does this indicate a political pivot in popular culture? And why did so many companies embrace the spirit of 2020 in the first place?

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