The $10M Day: How Two Female Founders Turned a Taylor Swift Moment Into a $40M Brand

What happens when you manifest Taylor Swift wearing your product and go massively viral for it?

In this episode Nina LaBruna, co-founder of Fazit, shares the BTS story about how the beauty brand was able to scale to $40M with strategy, preparation and once-in-a-lifetime luck.

We chat:

• The BTS story of when Taylor Swift wore Fazit glitter freckles to a Chiefs game
• How the brand founders manifested this viral moment  
• Sales skyrocket 2,500% in just 12 hours… now what?! What goes on behind the scenes in the aftermath  
• Founder tips on how to ride the viral wave without becoming a one-hit wonder
• The reality of your product being sold in 6,000 retail locations plus major contracts with the NFL and U.S. Soccer 
• Why operating in your zone of genius is earned, not given
• What even is balance?? How to stay grounded while your business is growing rapidly 
• What is it like scaling a brand with your best friend? How to protect your friendship while prioritizing the business 

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