The Coffee Producer Toolkit #4: Marketing & Sales
Om avsnittet
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In this fourth episode, we give you a practical guide to finding buyers and selling your coffee into the specialty market.
And we finish with the sales conversation itself: the questions to ask in your first five minutes with a buyer, and how to handle the rejection that's coming, because it is coming.
The Coffee Producer Toolkit is the podcast that helps you run a more profitable coffee farm.
Hosted by coffee journalist James Harper (Filter Stories podcast) and fermentation specialist Lucia Solis (Making Coffee with Lucia Solis podcast), it's built for farmers who want to run their farm like the business it is.
Related podcast episodes:
Lucia:
- #54: Visiting Producers, Advanced Tourism & The Coffee Hunter (farm visits, the buyer relationship)
- #56: Pranoy Thipaia (finding export markets, expo advice)
- #65: To Blend or Not to Blend? Wine Vintages, and Harvest Update (sales strategy, consistency over novelty)
- Cabal Cafe Podcast en Espanol
James:
Follow us through our newsletters and Social media:
James’ Filter Stories Instagram
People mentioned in the episode:
- Diego Robelo — Aquiares Estate, Turrialba, Costa Rica
- Cristian Reyes — Finca El Rodeo, Santander, Colombia
- Cristian Reyes — Personal Instagram
- Catherine Bedoya — Eje Cafetero, Colombia
- Hamsini Appadurai — Sangameshwar Coffee Estates, Chikmagalur, India
- Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico
- Edilberto Tovar — Finca La Esmeralda, Huila, Colombia
- Desnudo Coffee (Austin) — Austin, Texas, USA
- Alejandro Rodríguez Delgado — Hacienda San Pedrito, Puerto Rico
- César Marín — Chacra D'Dago, Peru
Resources:
- Algrano — Producer Sign Up
- The list of 144 international trade shows
- Clases Gratis de Inglés en linea - USA Learns
- Clases Gratis de Inglés en linea - Voa News
- English Accent Training
- The SCA Coffee Value Assessment, Extrinsic Criteria List
- PDFs of CVA Form in 7 languages
Cover Art: Nick Hafner
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
Making Coffee with Lucia Solis med Lucia finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.