From Blogging to Boutique to Brand with Founders Arielle Weinberg & Katri Haas

In this episode I'm chatting with Arielle Weinberg and Katri Haas, co-owners of Washington-based fragrance boutique and brand Arielle Shoshana. Their journey is a unique one, with Ari being one of the OG fragrance bloggers before starting the boutique and brand, with Katri joining the company after having been a loyal customer. We talk about that journey but also how they've crafted a special space for perfume shopping as well as a fantastic collection of their own fragrances.

Follow Arielle Shoshana on instagram @arielleshoshana: https://www.instagram.com/arielleshoshana and on TikTok: https://www.tiktok.com/arielleshoshana

Ari's emotional connection fragrance is Taipei by One Day. Katri's are Durga by DS & Durga and Champaca by Ormonde Jayne.

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