Anthropic Just Revealed a New Marketing Channel

Eric and Neil break down GitHub as the next major marketing channel, why AI voice agents are finally good enough for discovery calls, and the trap of "AI theater" that's killing marketing ROI. They unpack the eye-watering $4.7M midroll pricing on Acquired FM, what makes elite peer groups actually valuable, and round it out with seven AI tools driving real growth right now.

Key takeaways

◾ GitHub repos are becoming a serious marketing channel

◾ AI voice agents can now handle full discovery calls

◾ Don't let AI theater distract from what actually drives ROI

Chapters

(00:00) GitHub as a marketing channel

(01:47) Agentic and hyperpersonalized marketing

(02:02) Boardy.AI and voice agent discovery calls

(03:09) The AI theater trap

(05:01) Tying AI to real customer problems

(06:24) Why recording wearables kill conversations

(08:29) Karrot LinkedIn ads break

(09:04) Acquired FM's $4.7M midroll pricing

(10:54) Acquired vs All-In vs Founders

(11:34) Learning from historical business deep dives

(13:06) YPO, EO and picking the right peer groups

(16:33) Seven AI tools to grow faster

(16:55) Boardy.AI for networking and discovery

(17:36) Finn.ai for customer support

(18:12) Hermes paired with OpenClaw

(18:24) Nano Banana for paid creative

(18:40) Paperclip for managing agents

(19:02) High Level for landing pages

(19:16) Manus and GenSpark as OpenClaw on-ramps