Google Organic and Paid CTRs Hit New Lows

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications of these trends on overall traffic and conversions and also tackled AI tools for lead generation.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Declining Click-Through Rates: A Deep Dive
• (02:46) Shifting Focus: From Traffic to Revenue
• (05:50) Leveraging AI for Lead Generation
• (12:07) The Human Touch in Sales: Balancing AI and Personal Connection
• (15:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu