How Often Do You Really Need to Blog | Ep. #660 - Marketing School - Digital Marketing and Online Marketing Tips

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Do You Really Need to Blog
[00:35] Some people say quality, others say quantity.
[00:48] Hubspot has a $4 Billion market cap.
[01:02] They also get 6 million visitors per month.
[01:26] From a traffic perspective, you want to blog as much as possible.
[01:33] This means 4-10 times per day!
[01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.
[01:46] Quantity is key if you just want traffic.
[02:00] Neil posts once per day.
[02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
[02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
[03:38] You absolutely must be consistent.
[03:55] Neil likes blogging frequently, but also makes sure the quality is high.
[04:22] There isn’t an exact formula with blogging.
[04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.
[05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
[05:45] Eventually, being top-of-mind will earn you more traffic and conversions.
[05:50] That’s all for today!
[05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How Often Do You Really Need to Blog | Ep. #660