How We Maximize Conference ROI and the Truth About Google vs. ChatGPT

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshaping user intent.

TIME-STAMPED SHOW NOTES

(00:00) Preparing for HubSpot's Inbound Conference

(02:59) Maximizing ROI from Conferences

(05:58) Networking Strategies with LinkedIn

(08:50) The Evolution of Search: ChatGPT vs Google

(11:43) Deep Research and User Intent in AI

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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