Outreach Secrets: Winning Tactics to Engage Decision Makers

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy. 

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call
• (00:29) Challenges of Reaching Decision-Makers
• (01:14) Using LinkedIn to Connect with Decision-Makers
• (06:31) Establishing Credibility through Podcasting
• (09:25) Building Awareness through Client Interviews and LinkedIn Articles
• (12:59) Using AI Chatbots as a Foot in the Door Strategy
• (16:26) Harnessing the Power of Client Testimonials and Referrals



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Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu