Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more

In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of distressed agencies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction and Overview
• (00:30) The Risks and Challenges of Equity Compensation for Agencies
• (03:09) Using NPS Feedback to Improve Agency Performance
• (05:04) Choosing the Right Marketing Service for Clients
• (09:14) Strategies for Entering New Industries
• (13:19) Acquiring Distressed Agencies for Market Entry
• (18:34) Conclusion



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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu