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Marketing School - Digital Marketing and Online Marketing Tips

The Luxury Era of The Creator Economy Has Arrived

21 min•12 februari 2026

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate Goldman Sachs’ AI agents vs SaaS prediction, why outcomes beat tools, and how OpenAI’s new Frontier platform could power enterprise AI agents. Plus, smart investing psychology, why you can’t time the market, Anthropic vs OpenAI Super Bowl ads, and how to create content that attracts high-paying customers instead of just views.

High-CPM podcast monetization strategy revealed

AI agents vs SaaS future explained

Why long-term investing beats trading

Chapters

(00:00) TBPN $10M Podcast Breakdown

(01:56) AI Agents vs SaaS Debate

(03:40) Investing Psychology Lessons

(07:33) Hiring & Content Strategy

(14:34) OpenAI Frontier Explained

(17:05) Anthropic vs OpenAI Ads

Fler avsnitt av Marketing School - Digital Marketing and Online Marketing Tips

This Pool Builder Uses AI To Actually Close Deals (Whilst Sleeping)

23 apr.•16 min

Anthropic's New MOAT Is Insane

22 apr.•24 min

Uber Just Exposed AI’s Biggest Cost Problem

21 apr.•25 min

We Did 320 Predictions, And The Results Just Came Back..

20 apr.•23 min

Anthropic Just Revealed a New Marketing Channel

16 apr.•23 min

This Guy Built a $1.8B Company That Shouldn’t Exist

15 apr.•25 min

OpenAI Just Made a Desperate $200M Investment

14 apr.•23 min

IKEA Just Found the AI Strategy Most Companies Missed

13 apr.•18 min

The BEST Social Media to Market On Right Now (It's Not Even Close)

9 apr.•21 min

Branding Just Changed Forever

8 apr.•20 min

Marketing School - Digital Marketing and Online Marketing Tips med Eric Siu and Neil Patel finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.