Why Website Traffic Is Almost Dead Today

Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and Intercom’s Fin turnaround from slowing SaaS growth to a major AI pivot. A sharp episode on adapting fast, measuring revenue over traffic, and using creative destruction to stay ahead in AI marketing.

Key takeaways

AI search is killing informational traffic

Transactional SEO still drives revenue

Intercom’s AI pivot shows how brands survive

Chapters

(00:00) AI traffic collapse

(01:01) Informational vs transactional SEO

(03:31) ClickFlow AI SEO break

(04:04) Search everywhere adaptation

(05:16) Local AI model costs

(06:50) Mac Studio RAM for AI

(08:27) Intercom AI pivot

(13:26) Creative destruction strategy

(20:13) AI hiring and staying ahead