Beer consumption per capita in the US has declined steadily since 1980; meanwhile, consumption of wine, cider, and spirits has increased. Keith Armstrong joins us to talk about why, as well as what brewers should be doing about it.
Special Guest: Keith Armstrong.
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Links:
- Barley and Beer: A New Beginning? — 2020 MBAA TQ
- Barley and Beer: A New Beginning? (slides) — 2019 Master Brewers Conference Closing Session
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