George Heaton: The Fashion House Co-Founder Who's Making Fitness His Mission

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Co-founder of international fashion brand Represent, and April cover model, George Heaton talks to Men's Health about his mission to share his passion for fitness, and he means business.

Heaton shares how his love for fitness began, how training and movement help him to unleash his creativity, and how he endeavours to ensure that everyone involved in his brand has the opportunity and support to find their full potential, through fitness.

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