Craig Durr, The Collab Collective: Why the Device Market Forecast Dropped From 6% to 3%

Craig Durr, Chief Analyst and Founder at The Collab Collective, discusses his revised five-year video conferencing device market forecast and why he has taken his compound annual growth rate prediction down from roughly 6% to just under 3%.

• The "triple replacement wave": Windows 10 to 11, Android 10 to 12, and ageing BYOD devices are driving room refresh priorities across enterprises

• Budget compression: rising DRAM costs are pushing device prices up, meaning IT teams can refresh fewer rooms with the same budget (for example, 85 rooms instead of 100)

• How the Mythos AI model creates an unexpected new variable. Cisco reviewed over a billion lines of code, and upcoming network infrastructure refreshes could pull budget away from collaboration devices

• Regional outlook: North America stays competitive, EMEA remains strong, and Asia Pacific (including India) emerges as a key growth opportunity

• AI in the room: the "brain in the room" concept is driving excitement, but feature velocity continues to outpace adoption

• OEM competition: with more vendors entering a slower-growing market, management platforms and support models are becoming key differentiators

Thanks to Nuwave, this episode's sponsor, for their continued support of Empowering.Cloud