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Modern CTO
NäringslivTeknologi

Can this Company Fix America’s Broken Food System? with Luiz Beling, CEO of Apeel Sciences

38 min•13 juli 2026

Why did a smear campaign almost take out this anti-food waste company?

Today, we're talking to Luiz Beling, CEO at Apeel, about how a company that captured 60% of the U.S. avocado market can lose it almost overnight to a coordinated smear campaign. We discuss why narrative security now matters as much as cybersecurity, how a childhood kidnapping in Brazil quietly shaped his approach to crisis leadership, and why the real fix for food waste isn't more supply.

All of this right here, right now, on the Modern CTO Podcast!

To learn more about Apeel, check out their website here.

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