
Modern CTO
Tech Titans: Why Plans Fail and Strategy Doesn't with Seth Godin, Author of This Is Strategy
18 min•21 september 2026
Om avsnittet
Today, we're talking to Seth Godin, author of This Is Strategy. We discuss why strategy is a philosophy of becoming rather than a plan to execute, how status, affiliation, and freedom from fear quietly drive almost every decision people make, and why one of Seth's biggest professional failures came down to having a good idea and then walking away from it. All of this right here, right now, on the Modern CTO Podcast!
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