#290 - Liam James Ward: From Tastemaker to Trailblazer—Winning Music Marketing Tactics

Liam James Ward is the General Manager of music-focused social media agency, Something Something. With a deep background in audience development, playlist strategy, A&R coordination, and grassroots promotion, Liam has worked on award-winning campaigns with major labels and independent artists alike. His journey from tastemaker DJ to industry leader makes him a unique voice in helping artists build meaningful careers in the streaming era.

In this episode, Liam shares how artists can use social media and audience development to create sustainable, fan-powered careers.

Key Takeaways:

• Why building genuine relationships with fans is more powerful than chasing algorithms
• How to develop a content strategy that balances short-term attention and long-term engagement
• Simple ways to turn casual followers into super fans who support your music financially and emotionally

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→  Learn more about Liam and his work at: somethingsomething.social

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