#302 - Gaurav Sharma: Turning Passive Listeners Into Active Creators with AI

Gaurav Sharma is the Founder & CEO of Hook, an AI-powered music platform that empowers fans to create authorized remixes while ensuring artists and rights holders are fairly compensated. A visionary in music tech, Sharma previously served as COO of JioSaavn, where he helped grow India’s largest music streaming service to over 200 million monthly users. With a deep understanding of the intersection between innovation and the music industry, Sharma is pioneering the future of fan engagement and co-creation through ethical, artist-first technology.

In this episode, Michael Walker chats with Gaurav Sharma about how AI and remix culture are transforming fan engagement, the rise of co-creation, and lessons from scaling JioSaavn that independent artists can use to grow their careers.

Key Takeaways:

• How Hook is using AI to revolutionize fan engagement and empower artist-approved remixes.
• Why the future of music is co-creation and how artists can build deeper connections through collaborative content.
• Lessons from scaling JioSaavn to 200M users — and what independent artists can learn from it.

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→ Discover more about Gaurav and Hook at www.hookmusic.com.

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