How to Thrive in the AI-Driven Attention Economy with Jeremy Sirota

Jeremy Sirota, CEO of Merlin, champions independent music labels by leading global digital licensing efforts. At the helm of a company representing 15% of the global market share, Sirota helps artists secure premium deals with platforms like Spotify, TikTok, and YouTube. His career spans roles as a technology lawyer, senior executive at Warner Music Group, and a key player on Facebook's music team.

Jeremy Sirota unpacks the ever-evolving music industry landscape, emphasizing how artists can leverage AI, build genuine audience connections, and reframe selling as value-driven relationships to thrive in today’s attention economy.

Key Takeaways:

• How the attention economy is reshaping the music landscape.
• Why authentic audience connections are key to lasting success.
• How AI can streamline music rights and boost monetization for artists.

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Discover more about Jeremy Sirota’s work with Merlin by visiting: https://merlinnetwork.org/

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