8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton - #626

Richard Shotton is a behavioural scientist, Founder of Astroten and an author.

Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.

Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience and much more...

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Timestamps:

(00:00) Intro (01:03) How Businesses Use Discounts to Trick You (07:36) Extremeness Aversion (18:17) Our Naive Reaction to Numbers & Fonts (25:19) Christian Aid’s Engagement Experiment (31:53) The Importance of Framing in Marketing (42:14) How Marketers Manipulate Our Desire for Fairness (52:30) Triggering Consumers’ Righteous Indignation (1:04:05) The Red Sneaker Effect (1:08:54) The Halo Effect (1:17:54) Making the End of an Experience Great (1:27:53) Where to Find Richard

Extra Stuff:

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The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

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