The Psychology Of Transport, Google Maps & Bear Attacks - Rory Sutherland - #401

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...

Timestamps:

(00:00) Intro (00:21) Behavioural Psychology in Transport (12:33) The Electric Vehicle Revolution (21:47) Why You Should Install Heat Pumps (26:05) How Google Maps Could Improve (33:31) Rory’s Thoughts on Insulate Britain (43:43) The Genius of Comedy Writing (50:36) Rory’s Technology Revelations (56:20) Spirit of the Law vs Letter of the Law (1:01:34) Coronavirus & Vaccine Communications (1:11:39) Turning a Bug into a Feature (1:16:41) Will Our Population Exceed 10 Billion? (1:27:27) Where to Find Rory

Extra Stuff:

Buy Transport For Humans - https://amzn.to/3oCzzSl 

Follow Rory on Twitter - https://twitter.com/rorysutherland 

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